Unit 1 Education Unit 2 Food Unit 3 Health Unit 4 Media Unit 5 Practice 1 Unit 6 Advertising Unit 7 Learning to Speak Unit 8 The Environment Unit 9 Sponsorship Unit 10 Practice 2 Unit 11 Transport Unit 12 Travel Unit 13 Technology Unit 14 Money Unit 15 Practice 3 Unit 16 Commodities Unit 17 Social Issues Unit 18 Drugs and Sport Unit 19 Communication Unit 20 Practice 4 Answer Key 文摘
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7 Complete the following sentences using the target vocabulary.You will not need all of the words in the list above.The first one is done for you. a.Puffery is a term for____exaggerated____advertising claims about products, such as “These sportsshoes are the best in the world”. b.Many advertisers use puffery for its____value, to make people laugh. c.Some people worry that these subjective claims will____consumers. d.Also, competitors____to untruthful claims being made by another company e._____, they think it might give their competitor an unfair advantage. f.In some countries, consumer rights organisations____ various products and services to check if the advertising is honest. g.They can publicise examples of____advertising that are likely to mislead the public. h.It is also important to have an official body to check the____of claims that advertisers make. i.Such official organisations need to have the____to take legal action if the claims are dishonest. j.In general, consumers also need to have an ____ of how advertising works, so that they do not believe vague or exaggerated claims. Adjective or Adverb? 8 Decide the correct part of speech to complete these sentences. a.____statements are ones that do not give any specific facts.(Vague, Vaguely) b.Some advertisements intend to entertain viewers rather than____deceive them,(deliberate, deliberately) c.In the end, the writer decides that most puffery is _____harmless.(relative, relatively) d.Vague claims that are made with no specific details are____considered to be puffery rather than dishonest advertising.(general, generally) e.he notion of “buyer beware”____applied only to property deals.(initial, initially) f.The seller did not need to take responsibility for defects, unless a problem had beer ____concealed.(deliberate,deliberately) g.Court decisions can help to clarify the boundary between _____ puffery and illegal advertising. (acceptable, acceptably) h.A company that states____ that their product is “the safest” needs to provide proof of this.(specific, specifically).